I’ll admit, I’ve never relied on an editorial calendar before. I’m more of a fly-by-the-seat-of-my-capris kinda gal. Which leaves me putting out a lot of fires–sometimes with my capris–and living from one opportunity to the next.
Last month, I had a moment of clarity in the midst of a cacophony of ideas and projects and deadlines that were consuming my brainwaves. What if, I thought, there is a way to harness all of this energy and do a better job of connecting with food bloggers at the same time?
Enter: the editorial calendar.
It’s early in the process, but I can already feel the structure paying off. By reviewing three months at a clip, I can not only prepare individual articles and give voice to ideas that have been rattling around in my skull, but I can also instill a “narrative arc” in my work. Plus, I’ve significantly reduced my stress level, as I no longer have to keep track of the widows and orphans in my head. They have all been given a home on my calendar (except for those that ultimately didn’t fit, to whom I can now gracefully bid adieu). Case in point—some of this post was written back in September, making it much easier to put together this month’s newsletter.
Sometimes it’s difficult to choose between what’s urgent (email, a ringing phone) and what’s important (planning, re-energizing). My editorial calendar is not only important in helping me achieve my professional goals, it will also be a useful tool for helping me decide going forward whether other opportunities and situations are urgent or important. The more I can focus on the important, the bigger strides I will take toward achieving my goals.
I’m sure over the next few months I’ll unearth even more benefits to implementing an editorial calendar. Until then, I’m curious: do you use one? Why or why not? I’d love to learn from you.