1. What catches your eye when you first visit a food blog?
A clean site that’s easy and fun to read with lovely photos, simple ways to interact with the site and an understanding of the site’s point of view. And of course, regularly updated content. I’m a stickler about typos, sloppy photos and broken links – it’s hard to recommend that my clients work with a blogger who isn’t more persnickety than I about their site.
2. What makes social media (especially food blogs) an attractive option for promoting your food clients?
Social media is especially exciting for our food clients, because it allows a direct connection between the food and the people who cook with it and eat it and – bonus – share with their friends and family. We get immediate feedback to ideas, recipes, or challenges and can work quickly with our treasured customers. Even better, our clients’ true personalities can shine through without any filters. And it’s wonderfully inspirational – we see creative ideas that not only express how important a specific product is in people’s lives, but offer ways to enjoy our products that never would have occurred to us. Finally, because of the interactive nature of social media we can connect with more people through social media than we could ever hope to with just traditional media.
3. Twitter, FaceBook or both?
Trick question!! How about picking up the phone and having a real conversation and developing an actual voice-to-voice relationship, enjoying all the subtleties, nuances and humor a real conversation provides?! Then Facebook. Only tweets I hear at this point are from the fun-to-watch finches outside my office window.
Judy Rowcliffe is Principal and Chief Lunch Maker at Rowcliffe Communications Group. Judy brings over 20 years of experience in marketing and public relations, for both agencies and corporations, and has provided communications counsel in a wide range of industries. She has created and implemented strategic communication programs to introduce new products and services, open stores and hotels, revive tired brands, increase awareness and credibility and launch entirely new categories.
Judy has worked in both multinational and single office public relations agencies and currently provides senior counsel to a select group of advertising and public relations agencies.