As we celebrate Valentine’s Day and Heart Health Month, I realize it’s time to sit you down for a little…well…heart-to-heart.
Puns aside, I’ve been thinking about this topic for a while. So much goes into creating a successful food blog: delicious recipes, mouth-watering photos, captivating storytelling. And then there’s the endless marketing, community building and in many cases, monetizing. After all of this hard work, it’s easy to overlook one of the most important aspects in your blog’s existence.
I’m talking about its heart.
With all that you do, in all that you’ve created, what is the heart of your blog?
It seems like a vague and daunting question, but it can help to think first about your blog’s call-to-action. After all, you’ve built it (the blog) and they’ve come (the visitors), but what next? I mean, what is the reason you’ve worked so hard to grab those pageviews? Why do you want your readers to visit and what do you want them to do once they’re there?
What’s the call-to-action (CTA)?
Here are some examples of CTA’s that might already be in place on your blog:
- comments field on each post;
- newsletter subscription box;
- “Follow Me!” on Facebook, Twitter, Pinterest, et. al;
Each landing page should have one primary CTA (“enter my giveaway”) with secondary CTA’s as needed (sidebar newsletter signup form).
Looking at this from a different angle, if yours was an e-commerce site, there would be a giant “BUY NOW” button on each page (maybe several). What is the equivalent to that “BUY NOW” button on your site, and on each page?
If you give this question room to unfold in your brain, it will spark a discovery (or at least the path to discovery) of the true heart of your blog.
That’s because the CTA you choose should support the mission of your blog. If your mission (heart) is growing your community, your CTA might emphasize connecting on social media. If you are focused on driving engagement, you will encourage comments on a post or entries to a giveaway. If you are growing your blog as a business, you might focus on increasing subscriptions to your newsletter or RSS feed.
The connection between the two makes the CTA concept much more revealing than it appears at first, and also harder to disregard. I hope you’ll take a look at your blog with this in mind. What are your CTA’s? What is your blog’s mission? Do they intersect? Why or why not? Have they changed, necessitating a re-vamp?
If you pay careful attention to this one aspect, no matter what kind of recipes you feature, your blog will be “heart-healthy!”