Here is a link to the Facebook Live on pitching that Casey hosted on October 4 2016.Pitch Session! (Facebook Live, 10/04/16) … [Read more...]
Ideal Client Worksheet
This worksheet will help you identify and create an avatar for your ideal client.Keep in mind that you may need to go through this worksheet separately for different types of clients (blog audience, social media followers, brand partners, cookbook readers, etc.)Ideal Client Worksheet (PDF) … [Read more...]
Kitchen PLAY Success Path (Overview)
This video provides an overview of the Kitchen PLAY Success Path. It covers the 5 stages that each food blogger will encounter on their journey to become a successful, profitable and fulfilled business owner and entrepreneur:Guardian Seeker Builder Innovator LeaderKitchen PLAY … [Read more...]
Pitch Template Tutorial
Pitch Template Breakdown (mp4)This is a quick video that gives some background to how Casey creates pitches.You'll discover three important aspects of your pitches and how they are related:internal niche (authority) external messaging (audience) the actual pitchPitch Template … [Read more...]
Pitch Template 10/01/2016
Generic pitch template with phone call (Word doc)Generic pitch template with phone call (fill in the blank) (Word doc)Generic pitch template with phone call (PDF)Pitch Best Practices (PDF) … [Read more...]
#ExploreExpo is here!
Join us for #ExploreExpo! Here’s how it works.#ExploreExpo is our signature 3-Day Twitter Party and Giveaway which takes place during Expo (East and West). We partner with exhibiting brands to promote and give away their high-quality products, using our robust Twitter presence and active … [Read more...]
“Serve up Summer” with the Grapes from California Twitter Party!
Join Kitchen PLAY, Grapes from California and some of your favorite food bloggers for a Twitter Party focused on the countless ways to transform everyday meals and snacks with the ideal healthy mix-in—California Grapes! Grapes from California are in season May-January and are an easy, tasty way to … [Read more...]
Join #TeamIACP in Los Angeles this April!
Join us for an exclusive and unique opportunity to work with the International Association of Culinary Professionals as we take a team of our talented bloggers to the IACP Annual Conference in Los Angeles, April 1-3, 2016. This annual conference is a fabulous place to grow your business, … [Read more...]
