In this Kitchen PLAY Marketplace Case Study, Casey works with food blogger Cynthia Rusincovitch of Whole Food Real Families to hone a pitch letter. In the process, Cynthia unearths a deeper mission for herself and her readers! … [Read more...] about Case Study: October 2016 (Cynthia R.)
Think Tank Meeting (October 2016)
Think Tank Meeting (October 2016) In this recording of our monthly group coaching call, Casey and Kitchen PLAY members talk about:benefits of being a Kitchen PLAY member (with regard to brand programs) the components of a sales funnel what "being too busy" really means … [Read more...] about Think Tank Meeting (October 2016)
Tune In: Your Recipes as Your Playlist
Learn how your blog is like a radio station. Discover your "playlist" of recipes and use this to better understand your niche and programming. Download the worksheet to join the Kitchen PLAY Marketplace scavenger hunt to see if your recipes would work on your fellow members' … [Read more...] about Tune In: Your Recipes as Your Playlist
Holiday Season Pitch Template (10/15/16)
Holiday Seasonal pitch template (Word doc) Holiday Seasonal pitch template (fill in the blank) (Word doc) Holiday Seasonal pitch template (PDF) Pitch Best Practices (PDF) … [Read more...] about Holiday Season Pitch Template (10/15/16)
Quarterly Business Review (Worksheet)
This worksheet will help you hone your sales funnel by evaluating the six components necessary for a successful sales funnel. Review this worksheet and your answers often, updating as needed and using your answers to lay out your 90-day goals. Quarterly Business Review (worksheet) … [Read more...] about Quarterly Business Review (Worksheet)
How Sexy Is Your Sales Funnel (Overview)
This presentation is a master class overview of sales funnels, including six major components of a successful sales funnel. Sales funnels are an important consideration when creating successful revenue streams. How Sexy is Your Sales Funnel (Overview; mp4) How Sexy is Your Sales Funnel (Overview; … [Read more...] about How Sexy Is Your Sales Funnel (Overview)
Pitch Session! (Facebook Live, 10/04/16)
Here is a link to the Facebook Live on pitching that Casey hosted on October 4 2016.Pitch Session! (Facebook Live, 10/04/16) … [Read more...] about Pitch Session! (Facebook Live, 10/04/16)
Ideal Client Worksheet
This worksheet will help you identify and create an avatar for your ideal client.Keep in mind that you may need to go through this worksheet separately for different types of clients (blog audience, social media followers, brand partners, cookbook readers, etc.)Ideal Client Worksheet (PDF) … [Read more...] about Ideal Client Worksheet
