We are looking for talented bloggers to participate in a scavenger hunt program to raise awareness for calcium-fortified foods. The requirements for the program are partially listed below and fully detailed in the program contract.There is no specific brand being highlighted in this … [Read more...] about “No More Mom Guilt” Scavenger Hunt Program
Signature Spring Recipe with Albertsons Program
We are looking for talented bloggers in specific geographic regions throughout the US to participate in a custom recipe development program on behalf of Albertsons. The requirements for the program are partially listed below and fully detailed in the program contract, but before you … [Read more...] about Signature Spring Recipe with Albertsons Program
New Year Pitch Template (11/15/16)
New Year Pitch Template (Word doc) New Year Pitch Template (PDF) New Year Pitch Template (fill in the blank) (Word doc) Pitch Best Practices (PDF) … [Read more...] about New Year Pitch Template (11/15/16)
Follow Up Pitch (Event) (11/01/16)
This is a pitch that you can customize to send out to contacts you've met at an industry event (food blogger conference, Fancy Foods Show, Natural Products Expo, press dinner, etc.). Follow Up Pitch (Event) (Word doc) Follow Up Pitch (Event) (fill in the blank) (Word doc) Follow … [Read more...] about Follow Up Pitch (Event) (11/01/16)
Case Study: October 2016 (Cynthia R.)
In this Kitchen PLAY Marketplace Case Study, Casey works with food blogger Cynthia Rusincovitch of Whole Food Real Families to hone a pitch letter. In the process, Cynthia unearths a deeper mission for herself and her readers! … [Read more...] about Case Study: October 2016 (Cynthia R.)
Think Tank Meeting (October 2016)
Think Tank Meeting (October 2016) In this recording of our monthly group coaching call, Casey and Kitchen PLAY members talk about:benefits of being a Kitchen PLAY member (with regard to brand programs) the components of a sales funnel what "being too busy" really means … [Read more...] about Think Tank Meeting (October 2016)
Tune In: Your Recipes as Your Playlist
Learn how your blog is like a radio station. Discover your "playlist" of recipes and use this to better understand your niche and programming. Download the worksheet to join the Kitchen PLAY Marketplace scavenger hunt to see if your recipes would work on your fellow members' … [Read more...] about Tune In: Your Recipes as Your Playlist
Holiday Season Pitch Template (10/15/16)
Holiday Seasonal pitch template (Word doc) Holiday Seasonal pitch template (fill in the blank) (Word doc) Holiday Seasonal pitch template (PDF) Pitch Best Practices (PDF) … [Read more...] about Holiday Season Pitch Template (10/15/16)
