About Kitchen PLAY
Kitchen PLAY is a digital agency that specializes in custom blogger outreach promotions allowing brands to connect with digital influencers through unique and innovative culinary events. We create and execute influencer marketing strategies tailored to meet your integrated digital marketing goals.
When to work with Kitchen PLAY?
- You want an expert on your team that understands the food blogging and influencer community and the ever-shifting landscape of integrated digital marketing and online content marketing.
- You’re looking to build out your blogger outreach program without the added expense of a dedicated in-house team.
- You require a partner that will handle all of the details from creative development to blogger liaison to implementation to post-event reporting.
- You need maximum impact with quick turnaround.
Why work with Kitchen PLAY?
The value proposition is unbeatable: deep understanding of the benefits and challenges of blogger outreach, personalized attention at every step of the process, quality programming to meet the needs of most budgets, and a large and diverse network of bloggers and influencers with whom you will be excited to work.
Where to work with Kitchen PLAY?
Kitchen PLAY hosts both online and live events, across a multitude of platforms.
Who is Kitchen PLAY?
Kitchen PLAY was founded by Casey Benedict, social media and food marketing innovator (see below). Kitchen PLAY is also a network of smart, savvy and enthusiastic bloggers and influencers who are actively engaged in shaping the evolution of the industry.
How to work with Kitchen PLAY
Drop Casey an email at firstname.lastname@example.org or call her at 610-322-8035 to discuss your next project.
To be considered for an assignment, please join the Kitchen PLAY community, which will put you on our mailing list for all future program opportunities.
CaseyBenedict: CEO and Founder
Casey Benedict MFA
CEO & Founder
Casey Benedict is the go-to authority in working with bloggers and influencers. As founder of Kitchen PLAY, Casey has partnered with, advised and consulted hundreds of national and global brands, agencies, agricultural commodities and individual culinary clients. She has run masterminds, privately coached culinary professionals and developed long-term partnerships with industry trade and professional associations. She also launched Kitchen PLAY Live, a live-event workshop which has revolutionized the blogger conference space.
In addition to her work with Kitchen PLAY, Casey is the Co-Founder of Eat Write Retreat, a long-running conference focused on connecting brands and bloggers in the food industry, where she has worked with dozens of sponsors over the years to create and deliver innovative sponsorship activations, conference integration and blogger engagement.
She is a frequent speaker at the International Association of Culinary Professionals Annual Conference, sharing best practices for working with influencers, business development strategies for culinary professionals, and event planning topics.
Casey earned her undergraduate degree from the University of Michigan and an MFA from Emerson College.